Digital Content Over The Air (DCOTA)

Welcome to DCOTA. This is Apple’s latest all-inclusive solution for demonstration content and software, officially known as Digital Content Over The Air. DCOTA automatically refreshed content on demo devices daily over WIFI, eliminating the need for store staff members to maintain content. Even better, DCOTA is integrated across the iPad iOS space and Mac macOS to provide a streamline solution across your store or showroom.

To set up your demo devices using DCOTA, please navigate to Apple Sales Web (ASW) or contact Apple on 0800 441 306.

Displaying a Demo Device in-store.

As an Apple Authorised reseller, you will have the ability to display Apple demo devices in a show room or retail environment, pending alignment with current planograms.

Before displaying a device for demo, you must first get approval from Apple, which Ingram Micro can assist with. Once we receive your request for demo devices, we submit this on your behalf to Apple for approval. Once approved, we will provide you demo SKUs and pricing for your units.

If you would like to request approval for a demo unit, or have any other questions regarding these, you can reach out to our team below.

For queries around planograms, please navigate to ASW’s Channel Merchandising Guidelines. This can also be accessed via link on our Programs & Resources section.

Quick Links

Configure and Order Events Apple Sales Web (ASW) Applecare Apple Finance

Questions? Please email

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